Email Marketing Specialist

2 months ago

London, Greater London, United Kingdom Amazon UK Services Ltd. Full time
About the Role

We are seeking a highly skilled Email Marketing Specialist to join our team at Amazon UK Services Ltd. as a key member of the Talent Marketing department. As an Email Marketing Specialist, you will play a critical role in supporting email campaign automation and ad hoc campaign execution for our candidate marketing communications.

Key Responsibilities
  • Implement and execute email marketing campaigns to drive applications and engagement.
  • Perform email marketing tasks including campaign set-up, designing, scheduling, testing, and deploying adhoc campaigns and journeys.
  • Capture audience preferences for better targeting and implement data-driven personalization techniques to enhance customer engagement and optimize campaign results.
  • Increase opt-in subscribers while maintaining data cleanliness and implementing strategies for acquiring new subscribers and maintaining email deliverability.
  • Optimize email templates for various platforms (Outlook, Gmail) and devices (iOS, Android) to ensure a consistent user experience.
  • Maintain the campaign calendar, tracking key milestones and deadlines to ensure seamless execution.
  • Coordinate with internal and cross-functional teams such as Performance Marketing, Field Operations, AI&C (Audience Insights and Creative), Legal, and PR to gather necessary content, assets, and approvals for each campaign.
  • Work with the creative team to design and develop responsive email campaigns, including editing copy, HTML manipulation, layout, links, and personalized and dynamic content.
  • Maintain a QA process to ensure all communications are brand compliant, deployed on time, and without error.
  • Manage and own email reporting requirements, monitor, and analyze email campaign performance metrics, including Click Through Rate (CTR), open rates, conversions, and engagement using a combination of Adobe Analytics and platform-level data.
  • Use insights from reporting to inform stakeholders of campaign effectiveness and provide actionable recommendations.
  • Provide training and support to team members on email marketing best practices and tools.
Requirements
  • Previous marketing experience and proficiency in email marketing platforms, CRM systems, and analytics tools.
  • Expertise in audience segmentation, personalization strategies, and lifecycle email marketing.
  • Comprehensive knowledge of email marketing regulations and compliance (e.g., GDPR, CAN-SPAM Act).
  • Proficient in HTML/CSS for email design and familiar with responsive email design principles.
  • Experience using data and metrics to drive improvements.
  • Thorough understanding of email and SMS marketing best practices, including deliverability.
  • Technical email knowledge, including understanding of handlebars logic and SQL.
Preferred Qualifications
  • Excellent organizational and project management skills to handle multiple campaigns simultaneously.
  • Strong written and verbal communication skills, with the ability to convey complex ideas succinctly.
  • Capability to execute campaigns with the highest standards in a rapidly evolving business environment.
  • Demonstrated drive for results with the ability to manage projects independently.

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