Brand Management Director

2 months ago


Leeds, Leeds, United Kingdom Permanent Futures Full time
Job Description

Permanent Futures is seeking a highly skilled Brand Management Manager to join our team. As a key member of our marketing department, you will be responsible for implementing and executing product marketing and NPD plans for our portfolio of brands.

Key Responsibilities:
  1. Product Portfolio Management: Manage key product portfolios within our brand range, contributing to the development of new product development (NPD) and existing product development (EPD) pipelines to ensure excellence in execution.
  2. Brand Performance: Work closely with the Senior Brand Manager to own performance, identify opportunities, and drive business growth for our brands.
  3. Marketing Strategy: Develop brand content and campaign plans, implementing and driving all marketing, advertising, and promotional activities to achieve business objectives.
  4. Shopper Marketing: Develop shopper marketing and category management initiatives to deliver a successful shopper brand experience at the point of purchase within the retail environment.
  5. Brand Integrity: Maintain brand integrity across all company marketing initiatives and communications of products.
  6. Market Trends: Continuously monitor marketing trends and keep a close eye on competitive products and activity in the marketplace, supported by our Category & Insights team.
  7. Consumer Insights: Support the Brand Team in the development and articulation of consumer insights, gaining understanding of consumer behavior, trends, and learning relevant tools and methodologies that inform marketing decisions.
  8. Data Administration: Perform general data administration, including updating and generating NPD documents.
  9. Marketing Copy: Generate and thoroughly proof-read product and marketing copy, checking, cross-referencing, and signing off packaging artworks.
  10. Annual Budget: Manage the annual brand marketing budget.
Requirements:
  1. A minimum of 1 year's experience working within a Marketing/Brand/Category role for an FMCG business is essential.
  2. Result-oriented and able to manage multiple projects simultaneously.
  3. A flexible, enthusiastic, and committed attitude.


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