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Marketing Professional

2 months ago

Middlesbrough, Middlesbrough, United Kingdom Central Employment Agency (North East) Limited Full time
Job Description

Central Employment Agency (North East) Limited is seeking a highly skilled Marketing Executive to join their team. As a Marketing Executive, you will play a crucial role in supporting the sales activity and maximizing opportunities to communicate with new and existing customers.

Key Responsibilities:
  • Develop and Execute Marketing Campaigns: Plan, execute, and optimize marketing campaigns across various channels, including digital, print, and events.
  • Customer Engagement and Retention: Utilize CRM to enhance customer engagement and retention.
  • Product Marketing: Support product marketing by developing product documents and specification sheets.
  • Event Planning and Coordination: Plan and coordinate company participation in events and exhibitions.
  • Content Management: Content management and optimization of the company's websites.
  • Analytics and Performance Measurement: Monitor and analyze statistics to measure campaign effectiveness and optimize performance.
  • Email Marketing: Develop and manage email marketing campaigns to increase customer engagement and conversions.
  • Digital Marketing: Lead digital marketing efforts, including online display advertising.
  • SEO and PPC: Implement SEO strategies to improve organic search rankings and manage PPC campaigns to drive targeted traffic and maximize ROI.
  • Marketing Collateral: Ensure all necessary marketing collateral is accurate, up to date, and meets brand guidelines.
Requirements:
  • Qualification: Qualification in Marketing, Business, or a related field.
  • Experience: Minimum of 3 years in a similar marketing role.
  • Marketing Principles and Practices: Marketing principles and practices.
  • Website Content Management: Website content management and optimization.
  • CRM Software: CRM software such as SalesForce, HubSpot, or similar.
  • SEM and Web Analytics: SEM and web analytics.
  • Email Marketing Tools: Email marketing tools.
  • Microsoft Office Suite: Proficiency in Microsoft Office Suite.