Digital Clientelling Programme Manager

1 week ago


London, Greater London, United Kingdom Burberry Full time
About the Role

We are seeking a highly skilled Digital Clientelling Programme Manager to lead the execution of our Client Engagement Digital Clientelling programme.

Key Responsibilities
  • End-to-end responsibility for the execution of the Client Engagement Digital Clientelling program, including service development, training, performance management, CRM activities, and campaign orchestration globally.
  • Structure and maintain a comprehensive digital clientelling calendar leveraging on data and customer insights to identify key journeys and opportunities.
  • Partner with regional teams to develop, plan, and improve clientelling activities through locally relevant campaigns, projects, and initiatives.
  • Work cross-functionally with the Data Science team to develop and leverage on data models and tools that could improve accuracy and personalisation of the targeted clients.
  • Liaise with Digital Marketing to ensure alignment and orchestration between the Client Engagement calendar and initiatives and the ones of the other channels within Burberry.
  • Deliver relevant materials and services to regions for clientelling activities to be used by CS to engage with clients.
  • Understand the impact and uplift driven by the clientelling activities through analytics and partnership with Data teams.
Requirements
  • Experience of working with CRM databases and platforms as well as tracking, measurement, and analytics tools.
  • Ability to work across a range of disciplines from data and analytics through to creative and marketing.
  • Experience in Tableau or other data visualisation tool (preferred but not required).
  • Proactive and eager to take part in innovative projects and work cross-functionally.
  • Ability to work independently and deliver a project under tight timelines.

Estimated salary: £45,000 - £65,000 per annum.



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