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Paid Media Manager

1 month ago

Manchester, United Kingdom THG Full time
About THG

We're a global technology group that specializes in taking brands directly to consumers. Our portfolio includes leading brands and sites such as Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all powered by our integrated digital commerce ecosystem, THG Ingenuity.

We handle everything in-house, from technology and content creation to e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach enables us to fully realize our vision and maintain our leadership in the rapidly evolving global industry.

About Glossybox

Glossybox is a leading beauty box subscription service. Our team creates a unique journey for our subscribers each month, bringing the best in beauty discovery and the latest tips, tricks, and trends. Our 360° experience goes beyond the box, offering expert beauty advice and features from the industry.

Job Title: Paid Media Manager

As a Paid Media Manager, you'll lead global paid media strategy, operational tasks, optimizations, and budget management across various paid channels and engines, including Google, Bing, and Facebook.

Key Responsibilities:
  • Use data-driven insights to improve results day by day, week by week, and month by month.
  • Account management and optimization include campaign structure, keyword research, keyword management, keyword bidding, ad copywriting, and testing.
  • Work with our in-house design team on banner and ad creation for campaign activation across relevant platforms.
  • Optimize campaigns to agreed revenue and ROI/COS%/CAC targets.
  • Manage daily paid campaign spend to ensure optimum campaign performance.
  • Conduct competitor research and analysis.
  • Report and analyze performance to show the impact of your work.
  • Delegate tasks based on prioritization to the paid media team.
KPIs:
  • Global paid media performance, measured against revenue, COS%, customer acquisition, and CAC.
  • Delivery of new campaigns, keywords, and ad copy across all relevant platforms and surfaces.
  • Reporting on performance and transparent communication back to the trading, buying, and management teams.
  • Driving better revenue volumes within COS% targets and acquiring more new customers within CAC targets.
Key Behaviours:
  • Team player – able to collaborate across functions and locations.
  • Management able to prioritize, delegate effectively, and support the growth of team members.
  • Initiative – able to think outside the box.
  • Organized.
  • Pro-active and positive attitude.
  • Developing self and others.
  • Driven and goal-oriented.
  • Passionate.
  • Can build strong relationships.
  • Can work cross-functionally across teams.
Essential Skills:
  • Prioritize, structure work, and effectively manage time.
  • Capability with key marketing platform technologies.
  • Excellent communicator – able to give clarity and provide detail on insights.
  • Ability to form good working relationships with internal teams.
  • Critical thinker and problem-solving skills.
  • Project management skills.

THG is proud to be a Disability Confident Committed employer. If you're invited to an interview, please let us know if there are any reasonable adjustments we can make to the recruitment process to enable you to perform to the best of your ability.

THG is committed to creating a diverse and inclusive environment and welcomes applications from all sections of the community.

Due to the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or have any specific questions about this or other applications for positions at THG, please contact one of our Talent team to discuss further.