Marketing Strategy Executive

1 month ago

London, Greater London, United Kingdom Trinity Resource Solutions Full time
Job Title

Brand Marketing Content Officer

About the Role

We are seeking a highly skilled Brand Marketing Content Officer to join our team at Trinity Resource Solutions. This is an exciting opportunity for a motivated and experienced individual to take on a key role in executing our Loyalty and CRM marketing strategy across the UK & European business.

The successful candidate will be responsible for securing programme delivery across all direct sales channels, with a focus on driving ongoing growth through our (new) loyalty programme.

This role offers a competitive salary of $85,000 per annum, making it an attractive opportunity for professionals looking to advance their careers.

Key Responsibilities
  • Develop and Execute Loyalty Strategy
    • Plan, design, and oversee the implementation of an overarching brand loyalty strategy to increase customer engagement, boost retention, and maximize sales.
    • Manage the execution of all loyalty marketing plans by managing the project calendar and updating the overall promotional direction.
  • Target Audience Research and Segmentation
    • Perform in-depth target audience research and execute data-driven customer segmentation to ensure the loyalty programs are customized according to each audience segment.
  • Annual Business Planning and Roadmap Development
    • Develop and co-manage the annual business plan and roadmap for CRM focused on developing growth in order to exceed sales targets and KPIs.
  • Ongoing Optimisation of Loyalty Platforms
    • Ongoing optimisation of the Loyalty & CRM platforms to create increasingly more engaging comms, promos, and experiences.
  • Collaboration with Retained CRM Partner
    • Collaborate with the retained CRM partner.
Key Skills and Qualifications
  • CRM Marketing Campaign Experience
    • Experience with CRM marketing campaigns, processes, tactics, and promotions planning and execution.
  • Customer Strategy and Segmentation
    • Proven track record of developing and implementing customer strategy and segmentation programmes with evidence of commercial impact.
  • Personalisation Strategy Understanding
    • Demonstrable experience and understanding of personalisation strategy.
  • Consumer Engagement Drivers
    • Understanding of consumer engagement and behaviour drivers.
  • Fast-Paced Retail Environment
    • Experience gained within a fast-paced retail environment with experience of working with large complex customer data.
  • Project Management Skills
    • Proven project management skills.
  • Leadership and Influencing
    • Ability to lead and influence cross-functionally in order to promote our loyalty programme and galvanise teams behind the programme.
  • CRM Tools Knowledge
    • Advanced knowledge of CRM tools for reporting, campaign management, marketing automation, and personalisation.
  • Customer Insights Translation
    • Experience with translating customer insights into successful loyalty strategies, business insight, and real actions.
Benefits and Others

We offer a range of benefits, including a comprehensive training program, flexible working arrangements, and opportunities for professional development.

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