Digital Marketing Specialist
2 weeks ago
We are seeking a talented Digital Marketing Executive to join our close-knit, ambitious team. As a key member of our marketing team, you will play a crucial role in driving our growth and enhancing brand awareness, customer acquisition, retention, and engagement.
Key Responsibilities:- Campaign Development: Contribute to our overall marketing strategy by generating ideas for campaigns, seasonal initiatives, and content creation.
- Social Media Management: Plan and manage our social media strategy across platforms like Facebook, Instagram, Pinterest, TikTok, and LinkedIn, guiding our Marketing Assistant in content creation and execution.
- Content Creation: Collaborate with our Video Content Producer to maximize YouTube content strategy and exposure.
- Influencer Marketing: Develop and manage influencer relationships, creating and optimizing influencer marketing strategies.
- Email Marketing: Build, execute, and optimize email campaigns and automated email flows, focusing on copy, design, and targeted personas.
- Segmentation and Analysis: Segment audiences for both email and SMS marketing campaigns, and monitor and improve email performance, including open rates, click-through rates, and conversions.
- Reporting and Strategy: Regularly report on social media and email campaign performance, making data-driven recommendations and implementing new strategies for growth.
- Additional Duties: Assist with content writing for all forms of marketing activity, and stay informed on industry trends, emerging technologies, and best practices in ecommerce marketing.
- 2-3 years of experience in Digital Marketing.
- Proficiency in Facebook Ads Manager.
- Strong background in content creation, social media community management, and knowledge of key social platforms and their audiences.
- Experience in email marketing and audience segmentation is beneficial.
- Degree/Diploma in Marketing or a related field.
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