Industry Marketing Lead

4 weeks ago


London, Greater London, United Kingdom AWS EMEA SARL (UK Branch) Full time
About the Role

AWS EMEA SARL (UK Branch) is seeking a talented and self-directed professional to take ownership of and lead the delivery of industry marketing programs. This role involves leading cross-funnel initiatives aimed to increase awareness, generating demand, and fostering the adoption of AWS services and solutions within specific industry verticals.

Key Responsibilities

• Manage go-to-market industry programs and campaigns focused on AWS priority solutions, themes, and topics to drive demand and adoption of AWS

• Develop audience-specific messaging and marketing content for AWS customers in different industries.

• Employ a multi-channel marketing plan to engage customers at different stages of the funnel, optimising interactions and conversion.

• Optimise programs to generate leads and adoption at scale across industry verticals.

About the Team

AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

Why AWS?

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

BASIC QUALIFICATIONS
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using data and metrics to measure impact and determine improvements
- Experience in marketing or marketing research
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

PREFERRED QUALIFICATIONS
- Master's degree

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