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Marketing Director, Industry Services Lead

1 month ago


London, Greater London, United Kingdom gsma Full time

About the Role

The Marketing Director will be responsible for developing and implementing a comprehensive marketing strategy aligned with the GSMA Industry Services' business KPIs. This will involve leveraging your understanding of both technology and marketing trends to drive a measurable and significant increase in GSMA's revenue.

Key Responsibilities

  • Develop and implement a comprehensive marketing strategy aligned with the GSMA Industry Services' business KPIs
  • Deliver high-quality leads and support movement through the sales funnel for all services
  • Create and deliver customer-centric B2B go-to-market plans for each product/service to drive success globally against ambitious growth plans
  • Define the overall GSMA Industry Services customer-centric value proposition and develop compelling messaging that resonates with the target audiences
  • Supervise team to deliver coordinated marketing campaigns across various channels, including digital, social media, email, events, and traditional paid advertising
  • Develop a content strategy that reflects the marketing strategy to educate, engage, and convert the target audience
  • Oversee digital marketing initiatives, including social media and email marketing
  • Implement strategies to engage existing customers, drive cross-selling, and support ongoing customer retention
  • Ensure the team utilise marketing analytics tools to track key performance indicators (KPIs), measure the effectiveness of marketing campaigns, and provide regular reports and insights to stakeholders
  • Lead and mentor a team of marketing professionals, and provide guidance, support, and professional development opportunities to team members
  • Develop and manage the marketing budget for Industry Services Marketing initiatives, ensuring efficient allocation of resources and maximising ROI

About You

We are looking for a strategic thinker with global creative campaign experience who can inspire a well-oiled team to deliver beyond the KPIs set. You will be able to build strong collaborative relationships with the Head of Industry Services, the Industry Services Sales Director, the Product Directors and our partners and customers. You will also be able to straddle the role of global product marketing, marketing communications and internal communications.

What We Offer

Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.

In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.