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Email and Data Growth Marketing Specialist

2 months ago

Twickenham, United Kingdom Harlequins Full time

A key role within the Harlequins Marketing Communications team, you will be responsible for developing and delivering supporter communication strategies through targeted email campaigns, the annual Season Ticket Membership drive, and managing the company's LinkedIn presence on a daily basis. Your primary focus will be on driving growth and engagement across all areas of the business.

Main Responsibilities:

  • Develop and implement targeted email campaigns to engage supporters and drive growth.
  • Lead the annual Season Ticket Membership campaign, ensuring successful execution and maximum ROI.
  • Manage the company's LinkedIn presence, creating and curating content to drive engagement and growth.
  • Collaborate with the Marketing Communications team to develop and implement supporter communication strategies.
  • Monitor and analyze campaign performance, providing insights and recommendations for improvement.

Requirements:

  • Proven experience in marketing communications, with a focus on email marketing and social media engagement.
  • Strong understanding of supporter communication strategies and tactics.
  • Excellent project management and organizational skills.
  • Ability to work collaboratively as part of a team.
  • Strong analytical and problem-solving skills.