Digital Community Builder
3 days ago
We are seeking an ambitious Digital Community Builder to expand our digital footprint, foster a vibrant community, drive engagement across our digital platforms and report diligently on the process.
This role involves executing our social media strategy, cultivating brand loyalty, and fostering a connected, engaged community. Ideal candidates will have a natural understanding for brand voice, storytelling, and social trends within the golf and lifestyle space.
About UsManors Golf Apparel is an aspirational, lifestyle golf brand on a mission to change the perception of Golf. We believe Golf is the greatest sport on earth and it is for everyone. Whilst we respect the history and heritage of the game, we want to be at the forefront of inspiring a new generation to pick up the sport.
Our vision is to create a community that isn't based on country club elitism but a shared passion for the game. We're looking for someone who shares this vision and can help us bring it to life through their expertise in social media and community building.
About the RoleThe successful candidate will be responsible for managing key relationships with Ambassadors & Affiliates and monitoring social media platforms to find and form key relationships with new influencers and content creators.
They will also be required to implement community-building initiatives, such as interactive Q&A sessions, challenges, and event-driven promotions. Additionally, they will need to analyse the performance of social media campaigns and content to optimise reach, engagement, and conversion.
The ideal candidate will have strong writing and storytelling skills, with the ability to maintain the brand's voice across channels. They will also have a keen understanding of social media trends, golf culture, and lifestyle brand positioning.
Key Responsibilities- Develop and implement a comprehensive social media strategy aligned with brand goals and values
- Manage day-to-day handling of all social media channels, including Facebook, Email, Instagram, LinkedIn, Pinterest, TikTok, YouTube, Twitter, adapting content to suit different channels and audiences
- Collaborate with the Content Team to ensure our content pipeline is full and deliverables are scheduled and published accordingly
- Help design and deliver new engaging social media strategies
- Build and maintain a strong relationship with the online community by engaging with followers, responding to comments and messages promptly, and fostering conversations
- Monitor community sentiment and feedback to inform future content and product strategies
- Analyse performance of social media campaigns and content to optimise reach, engagement, and conversion
- Establish key performance indicators to understand efficacy of existing social campaigns and adjust strategy for further optimisations
- Native and intuitive understanding of how to grow and engage online communities
- Strong writing and storytelling skills, with the ability to maintain the brand's voice across channels
- Keen understanding of social media trends, golf culture, and lifestyle brand positioning
- Experience with influencer partnerships and user-generated content strategies
- Ability to multitask, prioritise, and thrive in a fast-paced environment
- Competent with platforms such as Photoshop, Indesign, Keynote or equivalent design software
We offer a competitive salary of £25-£35k depending on experience. The successful candidate will be working closely with our marketing, creative, and product teams to enhance brand awareness and build a passionate following for Manors Golf Apparel.
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