Event Director
4 weeks ago
Clarion Events is seeking an experienced Event Director to lead the management of our ICE brand and live events delivery. The successful candidate will be responsible for developing a value proposition and annual business plan for ICE London, working within the agreed budget process to establish a 3-year budget/vision/strategy for ICE to achieve agreed growth, KPIs, and customer metrics.
Key Responsibilities:
- Overall responsibility for the day-to-day management of the ICE brand and its P&L performance and live events delivery.
- Develops a value proposition and annual business plan for ICE London, through a mixture of quantitative and qualitative research and analysis, together with the Content/Marketing/Commercial teams.
- Works within the agreed budget process to establish a 3-year budget/vision/strategy for ICE to achieve agreed growth, KPIs, and customer metrics.
- Uses customer insights to improve sponsor, exhibitor, and attendee experience and explore new initiatives and product launches.
- Project manages live event delivery, bringing together all functions (marketing, customer success, sales, ops) to ensure a solid path to a successful event with clear and measurable timelines and key success factors.
- Understands key market segments and drivers and reflects them in the direction of ICE.
- Monitors strengths and weaknesses in competition and identifies USPs for ICE.
- Works directly with the head of sales to implement the key account strategy on ICE.
- Maintains relationships with ICE key customers, venue, and stakeholders and builds relationships with new potential customers who are strategically important for the brand.
- Deliver regular financial forecasts for the event.
- Team development – work with individuals in the team to develop skill sets and build succession plan.
- Working closely with the digital teams in Clarion Gaming to capitalise on a hybrid customer experience via key accounts and preshow, at show, and post-show audience engagement.
Requirements:
- Proven experience in a similar role managing a mid or large-scale festival/conference/exhibition.
- Inspiring leader with excellent interpersonal and team management skills.
- Passionate and knowledgeable about live experiences and customer success.
- Experience managing key customer relationships.
- Loves data – and can use it to best advantage to develop product and brand.
- Demonstrates a commitment to diversity, equity, and inclusion through continuous development, modelling inclusive behaviours, and proactively managing bias.
- Curious, humble, with a relentless will to improve.
- Commercial and strategic with the perfect balance of commercial drive, mixed with product development and CX.
- Customer centric and feedback focused.
Values:
The Gaming team is a group of enthusiastic individuals driven by the following values:
- We love the unexpected:
- We're adventurous and willing to try new things.
- We embrace and drive change.
- We aim to surprise and delight.
- We're open and happy to share:
- We engage with stakeholders outside the event.
- We build sharing communities.
- We embrace others' ideas.
- We're committed to caring:
- We take personal responsibility to get things done.
- We always think about every step of the experience.
- We strive to understand and meet customers' needs.
- We continuously learn:
- We actively seek inspiration from all quarters.
- We constantly strive to improve what we do and how we do it.
- We help learning lead to growth.
About Clarion Events:
Clarion Events is one of the world's leading event organisers, producing and delivering innovative and market-leading events since 1947. We embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.
Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world's leading global investment funds, investing capital for the long term in order to build successful, resilient businesses.
Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count. Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.
Benefits:
- 25 days' holiday plus bank holidays.
- End of year wellbeing shutdown (closed for the last week of the year).
- Celebration day off (e.g. birthday, Diwali, Eid, etc).
- Summer Hours in August (3pm finish on Fridays).
- Helping Our World (HOW) Days – one paid day per quarter to carry out charity work.
- Pension Scheme.
- Private Medical Insurance.
- Health Cash Plan.
- Wellbeing Library (MYNDUP).
- Mentoring Programme.
- Subsidised Café.
- Season Ticket Loan.
- Cycle to Work Schemes.
- Free on-site gym and shower facilities.
- Free eyesight tests.
- Free flu vaccination – offered on site once a year for all employees.
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