Digital Analyst
6 days ago
We are seeking a skilled Digital Analyst to join our team at ACCA. The successful candidate will be responsible for supporting the Digital Analytics Lead in delivering the measurement strategy by generating key insights; monitoring performance and effectiveness of our digital activity, enabling optimisation and driving further efficiencies.
The ideal candidate will have proven multi-year hands on experience working in Adobe Analytics, with a track record of delivering insight driven web analysis. They will also possess strong analytical skills with the ability to collect, organize, analyse and disseminate significant amounts of information with attention to detail and accuracy.
Key responsibilities will include:
- Supporting the Digital Analytics Lead in delivering the measurement strategy
- Collaborating with Brand & Marketing to share trend based analysis, early warning indicators and opportunities on campaign effectiveness
- Collaborating with the Digital Centre of Excellence Team to deliver data requirements through the implementation of a data layer and Adobe Launch tags
- Collaborating with stakeholders around the business to support optimisation of the different journeys, sub-domains in the digital ACCA estate
- Identifying patterns in customer behaviours and contributing to personalisation strategy for targeted offerings across the customer journeys
The successful candidate will be a determined individual with a resilient nature, driven to achieve success by working with others. They will also have the ability to establish and maintain collaborative relationships with stakeholders and experience of working in an agile way to observe, learn and contribute to thinking.
We offer a competitive benefits package, including private healthcare, life assurance and income protection, as well as a fantastic defined contribution pension scheme. We also provide an employee assistance programme and are proud to offer a financial wellbeing tool called Nudge, to our employees.
We are committed to equal opportunities across our recruitment activities and have a real commitment to ensuring the inclusion and well-being of all employees. We have a blended approach to working to support our employees to balance the needs of their job with other aspects of their life.
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