Digital Transformation Lead
5 days ago
Job Description:
As a Senior Digital Optimisation Manager at Better Placed Recruitment, you will be responsible for developing and executing a comprehensive organic search strategy to enhance the digital footprint of our clients in the financial services sector.
- Digital Strategy: Develop and execute a comprehensive organic search strategy to elevate digital visibility, building on principles of authority, trust, and relevance.
- Customer Journey Optimisation: Lead initiatives to make digital experiences seamless, ensuring intuitive, effective customer journeys across web and mobile platforms.
- Data-Driven Decision Making: Establish a framework that prioritises data insights, enabling informed, impactful decision-making to maximise digital performance.
- Leadership and Collaboration: Oversee a skilled team of digital marketers and build productive partnerships with key external agencies, aligning efforts to the company's strategic goals.
About You:
- Experience: Proven expertise in digital marketing within the financial services industry, with a deep understanding of search engine optimisation and digital analytics.
- Skills: Strong commercial acumen, strategic thinking, and budget management skills.
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