Digital Transformation Lead

3 weeks ago


York, York City, United Kingdom Better placed recruitment Full time

About the Role:

We are seeking a Digital Transformation Lead to join our team at Better Placed Recruitment. This is an exciting opportunity to work with a respected financial services provider and contribute to their digital transformation journey.

Your Key Responsibilities:

  1. Develop and Execute Organic Search Strategy: Create and implement a comprehensive organic search strategy to elevate digital visibility, focusing on principles of authority, trust, and relevance.
  2. Customer Journey Optimisation: Lead initiatives to make digital experiences seamless, ensuring intuitive and effective customer journeys across web and mobile platforms.
  3. Data-Driven Decision Making: Establish a framework that prioritises data insights, enabling informed and impactful decision-making to maximise digital performance.
  4. Leadership and Collaboration: Oversee a skilled team of digital marketers and build productive partnerships with key external agencies, aligning efforts to the company's strategic goals.

Requirements:

  1. Experience: Proven expertise in digital marketing within the financial services industry, with a deep understanding of search engine optimisation and digital analytics.
  2. Skills: Strong commercial acumen, strategic thinking, and budget management skills.

About You:

You will have a passion for digital transformation and customer-centric growth. This is a unique opportunity to shape the digital trajectory of a respected financial services provider and work alongside an innovative team dedicated to transformation and growth.



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