Brand Marketing Strategist

1 month ago


Aberdeen, Aberdeen City, United Kingdom Duncan and Todd Opticians Full time

Overview

We are seeking a skilled Digital Brand Manager to join our team at Duncan and Todd Opticians. As a key member of our marketing department, you will play a vital role in maintaining and strengthening our brand's presence across all channels.

Salary

The estimated annual salary for this position is £35,000-£45,000, depending on experience and qualifications.

Job Description

As a Digital Brand Manager, your primary responsibility will be to ensure the brand identity remains consistent and effective across all touchpoints and channels. This includes:

  • Maintaining brand guidelines across all touchpoints and channels.
  • Coordinating the digital elements of brand campaigns, ensuring they are delivered on time and aligned with brand strategy.
  • Tracking brand and business metrics and contributing to overall marketing and business reports.
  • Managing the creation and rollout of content across social media, ensuring alignment with brand guidelines and delivery against KPIs.
  • Implementing and managing email campaigns aligned with overall campaigns and brand identity.
  • Updating websites to ensure content aligns with brand guidelines, including tone of voice.

Required Skills and Qualifications

To be successful in this role, you will need:

  • Previous experience in content and digital marketing or a related field.
  • A qualification in marketing or a similar field.
  • Proficiency in design software, such as Adobe Photoshop and Canva.
  • Experience with digital marketing tools, including website CMS.
  • Familiarity with CRM software, such as HubSpot or Mailchimp.
  • Excellent written and verbal communication skills to effectively convey brand messaging.
  • An ability to develop creative and innovative content.
  • Proven results in creating social content and building communities.
  • A keen eye for detail to ensure brand consistency across all channels.
  • Experience with digital analytics tools, such as GA4.
  • Experience in SEO and PPC would be beneficial.

Benefits

As a member of our team, you will enjoy a range of benefits, including:

  • Staff discount on spectacles or sunglasses or annual supply of contact lenses.
  • Access to a partner discount platform providing discounts for high street shops, supermarkets, restaurants, and cinemas.
  • Employee Assistance Programme, providing confidential support for personal and work-related issues.
  • Pension Scheme/Salary Sacrifice:
  • Cycle to Work Scheme: promoting healthy lifestyles and reducing carbon footprints.
  • Hybrid Working:


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