Brand Marketing Strategist
1 month ago
Overview
We are seeking a skilled Digital Brand Manager to join our team at Duncan and Todd Opticians. As a key member of our marketing department, you will play a vital role in maintaining and strengthening our brand's presence across all channels.
Salary
The estimated annual salary for this position is £35,000-£45,000, depending on experience and qualifications.
Job Description
As a Digital Brand Manager, your primary responsibility will be to ensure the brand identity remains consistent and effective across all touchpoints and channels. This includes:
- Maintaining brand guidelines across all touchpoints and channels.
- Coordinating the digital elements of brand campaigns, ensuring they are delivered on time and aligned with brand strategy.
- Tracking brand and business metrics and contributing to overall marketing and business reports.
- Managing the creation and rollout of content across social media, ensuring alignment with brand guidelines and delivery against KPIs.
- Implementing and managing email campaigns aligned with overall campaigns and brand identity.
- Updating websites to ensure content aligns with brand guidelines, including tone of voice.
Required Skills and Qualifications
To be successful in this role, you will need:
- Previous experience in content and digital marketing or a related field.
- A qualification in marketing or a similar field.
- Proficiency in design software, such as Adobe Photoshop and Canva.
- Experience with digital marketing tools, including website CMS.
- Familiarity with CRM software, such as HubSpot or Mailchimp.
- Excellent written and verbal communication skills to effectively convey brand messaging.
- An ability to develop creative and innovative content.
- Proven results in creating social content and building communities.
- A keen eye for detail to ensure brand consistency across all channels.
- Experience with digital analytics tools, such as GA4.
- Experience in SEO and PPC would be beneficial.
Benefits
As a member of our team, you will enjoy a range of benefits, including:
- Staff discount on spectacles or sunglasses or annual supply of contact lenses.
- Access to a partner discount platform providing discounts for high street shops, supermarkets, restaurants, and cinemas.
- Employee Assistance Programme, providing confidential support for personal and work-related issues.
- Pension Scheme/Salary Sacrifice:
- Cycle to Work Scheme: promoting healthy lifestyles and reducing carbon footprints.
- Hybrid Working:
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