Local Marketing Development Manager

7 days ago


Glasgow, Glasgow City, United Kingdom ODEON Full time

Job Overview:

The role of Local Marketing Development Manager is a fantastic opportunity to join the ODEON team and take on a key position in driving marketing initiatives across our Scotland/NE region cinemas.

This is a hybrid-based role that involves working closely with cross-functional teams to deliver localised marketing strategies and plans, focusing on enhancing guest experiences and increasing attendance.

About You:

  • A marketing professional with previous experience in the entertainment, retail, or hospitality industries, possessing good knowledge of the local market.
  • An individual who can manage multiple priorities, sites, and campaigns effectively, with strong time management skills.
  • A project coordinator with proven experience in delivering end-to-end projects, analysing performance, and identifying opportunities for growth.
  • You have excellent collaboration and communication skills, able to work cross-functionally, independently, and lead by example.
  • A high-energy, driven individual who thrives in goal-oriented environments and excels at getting things done efficiently.

Key Responsibilities:

Market Insights and Analysis:

  • Detailed understanding of ODEON's guests, brand propositions, and estate segments, including the local Scotland and NE England market.
  • Regular cinema visits to stay aware of the localised cinema estate and guest journeys, competitor estates, and marketing strategies.

Marketing Strategy and Campaigns:

  • Identify key opportunities for our cinemas within the region and develop localised marketing plans to drive attendance, enhance guest experience, and increase revenue.
  • Collaborate with cross-functional teams and external suppliers to execute local marketing campaigns, supporting business KPIs.

Cinema Excellence:

  • Champion brand/marketing excellence in cinemas, defining best practices and guiding operational stakeholders on current branding and marketing strategies.
  • Use local cinema performance data and audience insight to identify opportunities to drive attendance, guest experience, and revenue.

Ongoing Professional Development:

  • Bright Lights Apprenticeship scheme offering professional qualifications
  • Fantastic career development opportunities across our cinemas and support offices

What We Offer:

  • Unlimited free cinema tickets for you and 12 friends/family every three months
  • 40% discount on food and drinks, including in-cinema Costa Coffee stores
  • Free access to Employee Assistance Programme
  • Pension scheme and bonus scheme available


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