Senior Business Insights Analyst

2 weeks ago

London, Greater London, United Kingdom ghd hair Full time

About ghd

Iconic British brand ghd is a global leader in high-end professional hair styling tools and the UK's number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people who work for the brand.

Merging science and innovation with luxury beauty and style; ghd combines cutting-edge technologies and beautiful designs to create the most technically advanced hair tools in the world. Our products deliver 'safer for hair' heat styling that have become an essential part of the daily lives of professional hair stylists and consumers globally.

We are renowned for game-changing innovation and superior performance. At ghd, we are on a mission to transform lives with the power of a good hair day.

Job Description

This role will be based in our London (Soho) office, and we offer a hybrid working pattern of 3 days in the office and 2 days WFH.

The Consumer Insight Analyst is a key member of the ghd Global Marketing team and is responsible for supporting and empowering the business with insights to aid in the development of the latest innovation and strategic launches.

  • Aid in the design and implementation of both quantitative and qualitative methodologies and research.
  • To undertake all and any data and market analysis required within the insights team.
  • Maintain and grow the internal insights library to maximise our existing consumer data and insight and grow its visibility and use across the business.
  • Manage our self-service research platform to continually track consumer sentiment on key projects, including scripting, fielding and analysing ad-hoc research.
Requirements
  • 1-2 years' experience in an insights/research role.
  • Strong academic background.
  • Confidence analysing large data sets in excel and presenting clear findings.
  • Experience with both qualitative and quantitative market research.
  • Strong organisational skills, to manage priorities and numerous projects.
  • Proficient in Microsoft Excel, Word, PowerPoint.
  • Experience in consumer electronics or hair care would be advantageous.
  • Creative – We foster creativity & excellence to create value for our brands and business.
  • Courageous – We are agile, entrepreneurial & we own our future.

Salary: £45,000 - £55,000 per annum, depending on experience.

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