Brand Manager

7 days ago

High Wycombe, Buckinghamshire, United Kingdom Kenvue Full time

About the Role

We are seeking a talented Brand Manager to join our Kenvue UK Consumer business. As a Brand Manager, you will be responsible for driving the NICORETTE brand in the UK with a focus on Innovation, Channel White Space and Digital Media.

Key Responsibilities

  1. Develop and execute the brand strategy for NICORETTE in the UK, working closely with the Cross-Functional Team and Global team.
  2. Collaborate with the Marketing Team to identify opportunities for product innovation and develop Go-To-Market strategies.
  3. Partner with the Asda Account Management Team to deliver growth and excellent execution of NICORETTE and the NRT Category in Asda.
  4. Work with the Convenience & Travel Account Teams to execute NICORETTE campaigns in key Travel Moments.
  5. Manage and report on Brand Marketing Expenditure (BME).

Requirements

  1. Experience working as a Brand Manager or an experienced Assistant Brand Manager.
  2. Marketing experience in an FMCG environment with a strong track record of performance in a matrixed organisation.
  3. Good commercial and financial acumen, including analyzing and reporting on brand performance, developing actionable insight from data and BME management.
  4. Can-do positive attitude, with the ability to influence and work in a collaborative way and identify creative solutions to challenges.
  5. Proven implementation ability.
  6. Good analytical, financial and business acumen skills.

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