Brand Manager
3 weeks ago
About the Role
We are seeking a talented Brand Manager to join our Kenvue UK Consumer business. As a Brand Manager, you will be responsible for driving the NICORETTE brand in the UK with a focus on Innovation, Channel White Space and Digital Media.
Key Responsibilities
- Develop and execute the brand strategy for NICORETTE in the UK, working closely with the Cross-Functional Team and Global team.
- Collaborate with the Marketing Team to identify opportunities for product innovation and develop Go-To-Market strategies.
- Partner with the Asda Account Management Team to deliver growth and excellent execution of NICORETTE and the NRT Category in Asda.
- Work with the Convenience & Travel Account Teams to execute NICORETTE campaigns in key Travel Moments.
- Manage and report on Brand Marketing Expenditure (BME).
Requirements
- Experience working as a Brand Manager or an experienced Assistant Brand Manager.
- Marketing experience in an FMCG environment with a strong track record of performance in a matrixed organisation.
- Good commercial and financial acumen, including analyzing and reporting on brand performance, developing actionable insight from data and BME management.
- Can-do positive attitude, with the ability to influence and work in a collaborative way and identify creative solutions to challenges.
- Proven implementation ability.
- Good analytical, financial and business acumen skills.
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