Digital Marketing Strategist

6 days ago

Manchester, New Hampshire, United Kingdom We Are Adam Full time
About the Role

We Are Adam is seeking an experienced Digital Marketing Strategist to join our team as a Social Media Marketing Manager. This is a fantastic opportunity to work with a dynamic company and contribute to the growth of our brand.

Key Responsibilities
  • Develop and Execute Digital Marketing Strategies: Create and implement comprehensive digital marketing plans to enhance brand visibility, engagement, and conversions across various social media platforms.
  • Content Creation and Curation: Craft and curate engaging content tailored to our audience, highlighting our products and promoting healthy snacking habits.
  • Social Media Account Management: Oversee social media accounts, including content planning, posting, community management, and influencer partnerships. Track and analyze performance metrics to refine strategies.
  • Social Media Advertising: Manage social media ad campaigns to enhance brand messaging, target key audiences, and maximize ROI.
  • Influencer and Partnership Management: Identify and build relationships with influencers, bloggers, and content creators to expand brand reach and generate user-generated content.
  • SEO Optimization: Implement SEO strategies to improve website visibility and rankings. Conduct keyword research and optimize content to drive organic traffic.
  • Content Development: Work with content creators and developers to enhance website content, meta tags, and site structure for better SEO performance and user experience.
  • PPC Campaign Management: Execute PPC campaigns on platforms like Google Ads and Bing Ads to drive targeted traffic and conversions, optimizing for maximum ROI.
  • Affiliate Campaign Management: Run affiliate campaigns to expand brand reach, drive referral traffic, and achieve marketing goals in collaboration with partners.
  • Performance Reporting: Create dashboards and reports to inform leadership on performance and recommend improvements.
  • YouTube Channel Management: Develop strategies to increase subscribers and engagement on our client's YouTube channel, promoting content across platforms.
Requirements
  • Professional Qualification: Professional qualification in Digital Marketing, Marketing, Communications, or a related field.
  • Experience: Experience in social media, YouTube channel management, and digital marketing, ideally within the food/consumer goods or gaming/entertainment industries.
  • Technical Skills: In-depth knowledge of social media platforms, algorithms, YouTube analytics, and advertising tools, with a keen interest in emerging trends.
  • SEO Expertise: Expertise in SEO tools like SEMrush, Moz, Ahrefs, and Screaming Frog for conducting audits, monitoring performance, and identifying optimisation opportunities.
  • Data Analysis: Strong ability to interpret data and insights for informed decision-making, with experience in report generation and data-driven optimisations.
  • Video Content Creation: Proven success in optimising video content, including titles, descriptions, and tags, to enhance search visibility and audience engagement.
  • Video Production: Experience in creating engaging video content, including animation or similar visual formats.
  • Video Editing: Proficient in video editing software and production tools to produce high-quality, visually appealing content.
  • Influencer Marketing: Understanding of influencer marketing and partnership strategies for cross-promotion and audience growth.

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