Senior Energy Marketing Strategist

1 month ago

London, Greater London, United Kingdom Energy Institute Full time
About The Role

We are seeking an experienced Senior Energy Marketing Strategist to join our team as the External Affairs Director. This is a pivotal role that will play a key part in supporting the Chief Executive and Council of Trustees in developing and delivering the strategic goal of creating a better energy future by accelerating the transition to net zero.

Job Purpose

The successful candidate will be responsible for leading and implementing a programme of creative, dynamic marketing activities in support of the EI's commercial success. This will involve using a mix of organic and paid channels to reach customers in existing and new markets, and driving up take-up of member benefits.

Key Responsibilities
  • To oversee and drive a programme of marketing activities in support of the EI's commercial success.
  • To act as the guardian of the EI's corporate identity, ensuring that the parent brand, sub-brands and house style are consistently deployed, both physically and digitally, in line with EI's purpose and values.
  • To produce and/or quality assure written material, including speeches, articles, media releases and briefings, website content and promotional collateral, across the whole organisation.
  • To help guide the EI's events programme, ensuring integrated planning, helping to secure high-profile speakers and with a focus on target audience and sponsor needs.
  • To oversee the teams producing high-quality, relevant, original editorial and research content, including the annual Statistical Review of World Energy, Energy Barometer, and weekly digital New Energy World member magazine.
  • To inspire a data-driven approach to all activities, monitoring progress and impact, and implementing corrective action as required.
Requirements
  • A track record in building, delivering and evaluating marketing strategies generating revenue and delivering value for money, and policing a corporate brand.
  • Well-developed knowledge and insight of the field of energy, gained either within industry, trade or professional bodies, government/public bodies or NGOs.
  • An established network and networking skills, with the ability to engage with government officials, journalists and other key stakeholders.
  • Impeccable written capability, with experience coaching teams to produce quality copy targeted at specific audiences.
  • Proven experience in leading, motivating and developing multi-disciplined teams to improve performance and deliver corporate objectives.
  • Financial management, data analytics and project management skills.
  • Experience using CRM, CMS, email marketing platforms and other IT systems.
What We Offer

We offer a competitive salary range of £80,000 - £100,000 per annum, depending on experience, plus a range of benefits including a generous pension scheme, flexible working hours and opportunities for professional development.

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