Marketing Channel Lead

3 weeks ago

London, Greater London, United Kingdom Pernod Ricard España SA Full time

About the Role

As a Marketing Channel Lead, you will play a pivotal role in our product development process, ensuring roadmap, demand, testing, change, adoption, and value creation of the Channel and Consumer Product portfolio.

With expertise in product domain scope and mastery of adoption/change management and testing/deployment methods & tools, you will be responsible for managing the Proximity Specialists who will contribute to the demand process, testing, and change management.

You will report to the BrandCos Proximity Director, building jointly the strategy and long-term roadmap for the Customer, Channel, and Consumer domains.

Key Responsibilities:

  • Capturing affiliates' needs and specificities on a specific product domain: Collect, qualify, and assess local business demands and specificities, approve or reject them, and contribute to the demand backlog review, prioritization, and validation.
  • Monitoring value realization and ensuring continuous improvement: Monitor adoption and success realization, quality/quantify the value delivered at affiliate level, coordinate the animation of the local community of key users & collect their feedback at key steps, ensure continuous improvement of products, connecting with Business Engagement Lead(s) & product teams, participate to change advisory board.
  • Management and development of Proximity Specialists: Lead and manage their team of Proximity Specialists, providing direction, coaching & support to help them achieve their objectives.

Requirements

This position requires:

  • Expertise in product domain scope.
  • Mastery of adoption/change management and testing/deployment methods & tools.
  • Strong experience in project management.
  • Stakeholder engagement & communication/animation skills.
  • Mastery of agile principles & associated ways of working.
  • Technical foundation (Systems Architecture, Data Analytics, Security...).
  • Team leadership experience.

What We Offer

We offer a competitive salary of €80,000 - €110,000 per year, depending on experience, plus benefits including private medical insurance, income protection, and a comprehensive Employee Assistance Programme.

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