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Marketing & Business Development Manager (Audit) - 12 Month Fixed Term Contract

2 months ago

Wexham Court, United Kingdom BDO UK Full time
About the Role

We are seeking a highly skilled Marketing and Business Development Manager to join our Audit team at BDO UK. As a key member of our team, you will be responsible for developing and implementing business development and marketing strategies to drive growth and increase our market share.

Key Responsibilities
  • Develop and execute business development and marketing plans to achieve sales targets and increase market share
  • Build and maintain relationships with key stakeholders, including partners, directors, and senior managers
  • Identify and pursue new business opportunities, including tenders and pitches
  • Develop and maintain a deep understanding of the audit market and our competitors
  • Work closely with the Audit Marketing and BD Team to plan and implement activity that differentiates BDO from its competitors and maintains a focus on increasing return on investment and generating meaningful engagement with prospective entities
  • Support the development and delivery of the stream's go-to-market strategy to support sector and local market growth plans
  • Work collaboratively with key sectors, offices, and other service lines to ensure issues-based and solutions-led campaigns are followed up locally
  • Be a champion and advocate for the deployment of digital marketing channels and its seamless integration into the management of campaigns
  • Champion the use of the CRM system and actively manage data quality
  • Ensure the activities undertaken within the stream are delivered in a manner that maximises efficiency, leverages content, and maximises ROI
  • Support the MSC peer group in the areas of knowledge share, innovation, and leverage of national activity
  • Project management and delivery of events and thought leadership campaigns
  • Take primary responsibility for website updates and use of social media channels
  • Provide central support to key client and key targeting activity, report on progress, and make recommendations to improve client service
  • Ensure stakeholder groups are made aware of, and directed to use, the self-service tools available to support knowledge, business development, and client service delivery
  • Be proactive in bringing market trends and ideas to the business to help open doors to new work and qualify in new leads where opportunities are identified
  • With the guidance of the stream's PR Manager, identify opportunities and create content for press releases
About You

We are looking for a highly motivated and experienced Marketing and Business Development Manager who is passionate about driving business growth and increasing market share. You will have a strong understanding of the audit market and a proven track record of developing and executing successful business development and marketing strategies.

You will be a strong communicator with excellent interpersonal skills and the ability to build and maintain relationships with key stakeholders. You will also have a deep understanding of digital marketing channels and the ability to leverage them to drive business growth.

We offer a competitive salary and benefits package, as well as opportunities for professional development and career advancement. If you are a motivated and experienced Marketing and Business Development Manager looking for a new challenge, we would love to hear from you.