Senior Marketing Specialist

3 days ago


Poole, Poole, United Kingdom Muc-Off Full time
About Our Ideal Candidate

We're looking for a highly experienced Digital Marketing & CRM Manager who lives and breathes ROAS, with the ability to adapt and evolve as the job demands.

Job Overview

  • This role requires a skilled digital leader to manage our digital marketing activities, including performance marketing, SEO, and CRM.
  • The ideal candidate will have extensive experience in digital marketing acquisition and retention strategy.
  • You'll be responsible for establishing and implementing a global digital, consumer-focused CRM strategy to reduce acquisition costs and leverage existing customer relationships.

Key Responsibilities

  1. To establish and implement a global digital, consumer-focused CRM strategy to reduce acquisition costs and leverage existing customer relationships.
  2. To create database-building campaigns and collaborate with the marketing department to drive growth.
  3. To manage regional and category segmentation for our consumer database and develop compelling automations based on data patterns.

Requirements

  • Digital leadership experience from strategy to people management.
  • Expert knowledge of consumer CRM and email marketing strategies, including automations and flows.
  • Experience with Shopify Plus or similar platforms.
  • Proven experience leading on-site SEO initiatives and product/service launches.
  • Strong digital marketing knowledge, including SEO, PPC, UGC, and CRM.
  • A D2C pioneer with retail experience.
  • Excellent communication skills and ability to interact at all levels of the business.

Benefits

  • 33 days holiday, inclusive of UK bank holidays, increasing with length of service.
  • Hybrid working: 3 days in the office and 2 working from home.
  • Early finish on Fridays (unless pre-agreed to cover chat).
  • Pension contributions.
  • An awesome opportunity to work with a local and widely recognised brand.
  • Excellent staff discount on Muc-Off products.


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