Marketing Director
1 week ago
Muc-Off is a leading UK-based company that has been growing rapidly since its inception in 1994. As a specialist supplier of cycling cleaning and maintenance products, we are now expanding into the European, Asian, and North American markets.
This presents an exciting opportunity for a talented Digital Marketing and CRM Manager to join our team at our Head Office in Poole, Dorset. Reporting directly to the Head of Digital, you will be responsible for driving traffic to our digital marketing activities on Muc-off.com and EU/US websites.
The RoleWe are seeking a seasoned Digital Leader with extensive experience in digital marketing acquisition and retention strategy. Your expertise will be pivotal in establishing and implementing a global digital, consumer-focused CRM strategy to reduce acquisition costs and work our existing customer base harder.
You will create database-building campaigns, work closely with our marketing department, and implement regional and category segmentation for our consumer database and roll out compelling automations based on data patterns.
Key Responsibilities:
- To establish and implement a global digital, consumer-focused CRM strategy globally – to reduce acquisition costs and work our existing customer base harder
- To create database-building campaigns, working closely with our marketing department
- To implement regional and category segmentation for our consumer database and roll out compelling automations based on data patterns
- To manage our performance marketing agency, setting targets and scrutinising the performance of our paid channels including Meta, Google, TikTok, and Microsoft
- To lead and report on SEO activities globally exploiting long-term opportunities via onsite optimisation and close collaboration with our PR team for outreach activity
- To identify and implement new and emerging digital revenue streams think TikTok shop, social commerce, and subscriptions
- Become the owner in digital creative ads from top of funnel Youtube to META re-targeting creatives you will oversee all creative implementation setting briefs for design and content teams
- Lead on the running of our community-loyalty programme helping our fans create compelling UGC and working it back into out-reach ads
- Create compelling reporting using GA and Shopify reports which is isn't just informative but also actionable
- Lead and conduct experiments to enrich our knowledge through data – be that on email marketing creatives, PPC ad copy, or Instagram Reel creative
- Work closely with the Digital Experience manager to craft market leading end to end experience representing the brand at all touch-points
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