Content and Social Media Development Specialist

1 month ago


Walsall, Walsall, United Kingdom Green Shoots Recruitment Full time
Social Media Position

We are seeking a highly skilled Content and Social Media Development Specialist to contribute to the development, planning, and execution of social media content for our lifestyle business. The successful candidate will take responsibility for converting marketing objectives into actionable content plans; drafting, scheduling, and creating accompanying assets for all social media posts shared by the company.

This role involves continuously measuring the performance of existing activities to see what works well, and what doesn't work so well, identifying areas of opportunity and keeping on top of new tools, ideas, and channels that could be implemented.

Key Responsibilities:

  • Content Planning: Developing social media strategies with the aim of increasing brand awareness and customer engagement.
  • Content Creation: Creating captivating content for social media sites, which may include writing blogs, articles, posts, and multimedia content.
  • Tech Savviness: Staying up-to-date with the latest social media trends and digital technologies.
  • Campaign Management: Developing and overseeing competitions and campaigns to draw attention to a brand.
  • Campaign Measurement: Setting measurable goals for campaigns, measuring, and showing the Return on Investment (ROI).
  • Customer Engagement: Monitoring and responding to customer feedback, comments, and social media posts.

Salary: £24,000 - £25,000 per annum

Required Skills:
  • Social Media Passion: A very keen interest and passion for everything social media.
  • Relevant Experience: 2-3 years of experience in a similar or relevant role.
  • Attention to Detail: Good attention to detail and accuracy.
  • Social Media Tools: In-depth understanding of social media tools and engagement metrics.
  • Campaign Planning: Experience planning the technical and strategic elements of social campaigns.
  • Communication Skills: Excellent written and verbal communication skills.
  • Independence: Self-motivated with ability to work independently, prioritizing tasks to meet deadlines.
  • Learner: Quick learner and able to structure thoughts and process information logically.
  • Familiarity with Social Media Platforms: 2+ years' experience using Facebook Ads Manager, TikTok, and Instagram is a must.


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