Marketing Professional
4 weeks ago
Our client, a leading specialist in their field, is seeking a proactive Marketing Executive to join their friendly, small, but growing team. This is a new and exciting opportunity to make the position your own and drive the business forward through creativity and passion for the business and its products.
Key Responsibilities:- Enhance and Maintain Company Website and Content: Develop and implement a content strategy to engage and retain customers, while ensuring the website is up-to-date and visually appealing.
- Manage Outsourced Suppliers: Oversee the management of outsourced suppliers for website management, ensuring timely and high-quality delivery of services.
- Weekly Social Media Posts: Create and schedule engaging social media content using Hoot Suite, aligning with the company's brand and marketing strategy.
- Marketing Strategy Planning: Develop and implement weekly, monthly, and annual marketing strategies to drive business growth and achieve marketing objectives.
- Regular Marketing Meetings: Attend regular marketing meetings to discuss current projects, events, and marketing initiatives, ensuring alignment with the company's overall strategy.
- Marketing Budget Planning and Management: Manage the marketing budget, ensuring effective allocation of resources to achieve marketing objectives.
- Content Creation: Develop news articles for industry-relevant publications, showcasing the company's expertise and thought leadership.
- Website Analytics and Google AdWords Management: Monitor and analyze website analytics, Google AdWords, and Google Analytics to inform marketing decisions and optimize marketing campaigns.
- Specification Sheets and Company Literature: Create specification sheets and company literature, ensuring consistency and accuracy in branding and messaging.
- Event Planning and Organizing: Plan and organize events, exhibitions, pop-ups, banners, and product displays, aligning with the company's marketing strategy and objectives.
- Mail Shots: Develop and send mail shots using Mail Chimp, targeting specific audiences and promoting the company's products and services.
- Commercial Awareness and Budget Planning: Demonstrate commercial awareness and budget planning skills, ensuring effective management of marketing resources.
- Excellent Communication Skills: Possess excellent communication skills, both written and verbal, to engage with customers, colleagues, and stakeholders.
- Able to Drive Progress: Demonstrate the ability to drive progress, taking ownership of marketing initiatives and ensuring timely delivery of results.
- Ability to Work with a Team: Work collaboratively with the team, providing support and guidance as needed to achieve marketing objectives.
- Good Literacy and Computer Skills: Possess good literacy and computer skills, including proficiency in Microsoft Excel and Word, and Adobe Suite and Photoshop.
- Effective Time Management Skills: Demonstrate effective time management skills, prioritizing tasks and managing multiple projects simultaneously.
- Ability to Work Under Own Supervision: Work independently, taking ownership of marketing initiatives and making decisions with minimal supervision.
- Passionate about Design: Possess a passion for design, with a creative approach to generating new ideas and developing innovative marketing solutions.
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