Media Planning Director

3 days ago


York, York City, United Kingdom Pfizer, S.A. de C.V Full time

Pfizer, S.A. de C.V is seeking a highly skilled Media Planning Senior Executive to join its team. This is a unique opportunity to drive integrated media measurement and optimization across the organization.

As a key member of the Leadership Team, you will work closely with agency partners and internal collaborators to create a media measurement program and refine, deliver, and enhance media optimization programs. You will bring a deep understanding of media data and analytics for major brands with experience in both building enterprise media measurement frameworks and executing large scale media performance optimization for healthcare clients.

Role Responsibilities:
  • Drive media measurement strategy across paid, owned, and earned channels, translating data into insights and actions for key stakeholders internally
  • Develop deep understanding of Pfizer products and Therapeutic Area landscape, in an effort to orchestrate the optimal portfolio media and audience strategies
  • Leverage audience data across patient and provider, to analyze campaign performance
Qualifications:
  • 7+ years Marketing or Media experience in a professional environment, with experience managing and building teams
  • BS Degree in Marketing, Business, or equivalent experience
  • Broad knowledge of the pharmaceutical industry and healthcare environment, specifically with an understanding of healthcare claims data and its application to marketing optimization


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