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Digital Marketing Coordinator

2 months ago

Aberdeen, Aberdeen City, United Kingdom The John Clark Motor Group Full time
Job Description

Role Summary:

The John Clark Motor Group is seeking a highly motivated and experienced Digital Marketing Coordinator to join our Digital/Marketing team in Aberdeen. As a Digital Marketing Coordinator, you will be responsible for the execution of our social media strategy, working closely with the Digital Marketing Manager to oversee the management of all social media campaigns to increase engagement, reach, and followers.

Key Responsibilities:

  • Manage daily social media campaigns across multiple platforms, including Facebook, Twitter, LinkedIn, Instagram, and YouTube, to ensure brand communication and business objectives are met.
  • Ensure a minimum social media post frequency is achieved on a weekly and monthly basis.
  • Oversee the management of the group YouTube channel, ensuring franchise playlists are up to date with relevant and engaging video content.
  • Develop and implement a content strategy to populate group social channels with fresh and relevant social content in line with brand standards.
  • Manage Facebook Dynamic Ad campaigns for all franchises.

Requirements:

  • Degree in marketing or related field preferred.
  • Previous digital marketing experience and a good understanding of social media.
  • Knowledge of Google Analytics, Facebook Ads Manager, and Hootsuite.
  • Good verbal and written skills.
  • A passion for digital marketing with an up-to-date understanding of the latest trends.

What We Offer:

  • Preferential rates on vehicle parts purchases and servicing.
  • Industry-leading discounted Employee Car Scheme.
  • 30-day holiday increases with length of service.
  • Award-winning in-house and manufacturer training.
  • Cycle to work scheme.
  • State-of-the-art dealership standards.
  • High earning potential through commission or bonus.
  • Some roles offer company car.
  • Life assurance.
  • Group contributory pension scheme.
  • Careers development opportunities.