Public Relations and Content Officer
4 weeks ago
We Are Kenny is seeking a skilled Public Relations and Content Officer to join our team. As a key member of our communications team, you will be responsible for providing a broad range of public relations related support to enhance our reputation and deliver against our vision and mission.
Key Responsibilities:- Manage the day-to-day press office activities, including handling reactive enquiries, providing up-to-date statements, comments, and quotes, and managing and filtering through relevant requests for interviews and comments.
- Establish and maintain up-to-date media lists and press office admin processes.
- Work with the Senior Social Officer and Communications Officer to develop a bank of case studies/lived experiences suitable for reactive and proactive press activity.
- Write press copy, press releases, media quotes, and press statements to respond to media enquiries.
- Leverage news generation skills to create a steady stream of proactive press stories to issue over the course of the year.
- Work with the Head of Communications to develop an annual proactive press and PR strategy to include crisis and issues forecasting.
- Contribute to the development and execution of awareness raising and policy campaigns throughout the year.
- Evaluate proactive post PR and press campaign activity as part of the overall communications department review of campaigns.
- Support the corporate partnership team on corporate partner funded initiatives.
- Support the fundraising team with any fundraising initiatives which may have a PR/press currency.
Requirements:
- 3 years of experience ideally gained in relevant fields (health/not-for-profit/purpose brands/journalism) but will consider other sectors if transferable professional skills or personal experience can be demonstrated.
- Outstanding writing skills.
- Good understanding of news generation, news agendas, and how to pitch a story.
- Demonstrable experience of knowing how traditional, digital, and social media landscapes can be leveraged as earned channels for an organisation's comms outputs.
- Analysing & interpreting PR, press office, and content outputs.
- Relationship building & networking.
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