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Area Sales Manager

2 months ago


Coventry, Coventry, United Kingdom WR Engineering Full time

**About WR Engineering**

WR Engineering is a premium manufacturer of high-quality power tools and welding equipment designed specifically for the engineering sector. We sell our products through a network of dealers and directly to end-users.

**Our Customers**

We work with a variety of customers, including general engineering and metalworking companies, fabrication and welding shops, and assembly environments.

**Job Summary**

We are seeking a technically-minded Area Sales Manager to join our team. This is a central-based role in the UK, supporting and developing our customers in the region.

**Key Responsibilities**

  • Work from home, focusing on technical solutions sales rather than box shifting or price-based sales.
  • Follow up on customer inquiries and leads, understanding their applications and recommending suitable solutions.
  • Cover a central patch, including Birmingham, Oxford, Cheltenham, and South Wales.
  • Maintain relationships with existing dealers, distributors, and end-users.
  • Conduct sales analysis and work closely with our Marketing team to ensure effective product promotion.
  • Identify new distributors and end-users.
  • Sell a range of high-quality engineering and metalwork hand power tools, including welding equipment.

**Requirements**

  • Typically a mechanical engineer with a strong understanding of power tools, welding equipment, abrasives, and cutting tools.
  • Previous field sales experience is essential, with a background in sales engineering, key account management, or dealer management.

**What We Offer**

  • A competitive salary around £42,000, with a 30% bonus opportunity, taking the OTE to £54,000.
  • 25 days of holiday per year.
  • A company car and fuel card.
  • A laptop and mobile device.
  • A credit card for business expenses.