Senior Digital Marketing Specialist
4 weeks ago
Job Title: Senior Digital Marketing Specialist
We are seeking an experienced Senior Digital Marketing Specialist to join our Employer Marketing team. The role will involve managing the development and delivery of market-leading digital communications targeted at Employers, supporting the overall Brand and Marketing strategy and delivery of our trading objectives.
You will be responsible for delivering consistently high-quality, innovative, and relevant digital communications that engage, enthuse, and inform our target audience. Lead cross-functional campaign teams working collaboratively with all colleagues in Brand and Marketing and the wider business to ensure the efficient and effective delivery of marketing activity.
Key Responsibilities:
- Plan, develop, and deliver digital marketing communications and content in support of the overall marketing plan, applying the most effective media and communication channels.
- Ensure marketing activity supports the delivery of business targets and other key strategic objectives, including building the Royal London brand.
- Manage, plan, and deliver media campaigns, including working with third-party agencies on planning, creative development, and performance reporting.
- Set clear campaign objectives and measures that align with commercial targets and use data and insights to continuously test, learn, and optimize marketing activity.
About Us:
We're the UK's largest mutual life, pensions, and investment company, offering protection, long-term savings, and asset management products and services. We offer great workplace benefits, including 28 days annual leave, an up to 14% employer matching pension scheme, and private medical insurance.
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