Digital Marketing Specialist

1 day ago


Cambridgeshire and Peterborough, United Kingdom Austin Fraser Full time

About Austin Fraser:

Austin Fraser is a dynamic and results-driven marketing agency that helps businesses thrive in the ever-changing digital landscape. We're on the lookout for an experienced Digital Marketing Specialist to join our team and drive our clients' success.

As a Digital Marketing Specialist, you'll be responsible for developing and executing high-performing paid social campaigns that deliver measurable results. With a strong background in performance marketing, you'll work closely with our creative team to develop compelling visuals and high-quality content for social platforms.

About the Role:

We're offering a competitive salary of £30-35k (estimated) for this role, reflecting the agency's commitment to attracting top talent. As a key member of our team, you'll enjoy a range of benefits, including casual dress, company events, and a company pension.

What You'll Do:

  • Campaign Strategy & Execution: Design and implement high-performing paid social campaigns tailored to meet business goals and deliver measurable results.
  • Paid Media Management: Lead and optimize campaigns across platforms like Facebook Ads, Instagram, TikTok, and YouTube, ensuring campaigns exceed expectations.
  • Budget Management: Allocate and optimize advertising budgets to achieve the best ROI and ensure cost-effective, high-performing campaigns.
  • Data-Driven Optimization: Use performance metrics to continuously monitor and optimize campaigns, improving click-through rates, conversion rates, and overall ROI.
  • Organic Strategy Development: Create content plans that support and enhance paid campaigns, building communities and strengthening brand presence.
  • Collaboration & Creativity: Work closely with the creative team to develop compelling visuals and high-quality content for social platforms.
  • Performance Reporting: Provide clients with actionable insights by translating campaign data into clear reports that highlight successes and opportunities for improvement.


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