Product Marketing Manager

3 weeks ago


Irvine, North Ayrshire, United Kingdom Thales Full time
Product Marketing Manager Job Description

Thales is seeking a Product Marketing Manager to drive the competitiveness of their assigned product portfolio. This role is responsible for managing product lines, their products, and their evolution and commercial performance throughout their respective life cycles. The Product Marketing Manager will focus on translating customer and market requirements into products and services with clear and differentiated value propositions to increase order intake and net margin.

Key Responsibilities
  • Lead analysis of market trends, market/customer needs, segmentation, and competition positioning regarding the valuing of their services/product line, with Competitive & Market Intelligence and Segment Marketing.
  • Define a winning product action plan and manage the delivery of the Marketing and Sales Kit with Marketing and Communication as part of the Marketing plan.
  • Act as the primary thought leader internally and externally, supporting the sales team on the problems we solve and value we deliver, and represent Thales as subject matter expert at tradeshow and industry events.
  • Develop and dollarize the product's value proposition with a focus on how to bring unique value and solve our customer's needs.
  • Build strong relationships across the organization in order to drive product and service awareness and alignment.
Requirements
  • Bachelor's degree in Marketing, General Business, Entrepreneurship STEM or related field with 8+ years of relevant work experience or HS diploma with a minimum of 15 years of relevant work experience.
  • Solid experience in Product Marketing and/or Product Management in any combination of the telecommunications, media digital services, and/or inflight entertainment and communications field.
  • Strong analytical ability with proficiency in pricing, ROI and TCO, TVO analysis, market analysis, and competitive intelligence.
  • Proven experience in developing effective marketing material.
  • Excellent interpersonal and communication skills.


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