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Sales Business Development Manager
2 months ago
Sazerac UK is a leading spirits distributor and brand builder, representing a diverse portfolio of award-winning brands. Our mission is to deliver exceptional performance and execution, driving volume and distribution of our portfolio.
Job PurposeWe are seeking a highly motivated and experienced Sales Business Development Manager to join our team. The successful candidate will be responsible for building Sazerac brands and agency brands by implementing activation and promotional programmes across independent retailers and cash & carry outlets.
Key Responsibilities:- Territory Management: Manage a designated territory and establish strong relationships with independent retail accounts and cash & carry accounts, including convenience stores and specialty off-licensed stores.
- Sales Target Achievement: Develop and implement effective sales strategies and plans to achieve or exceed sales targets, utilizing a consultative sales approach to understand customer needs and provide product recommendations.
- Product Promotion and Brand Awareness: Showcase our portfolio to independent cash & carry's and retailers through engaging product presentations, tastings, and demonstrations, educating buyers and retailers about the unique selling points, quality, and benefits of our products.
- Relationship Building: Establish and maintain strong relationships with key decision-makers, store owners, and staff in independent cash & carry's and retail accounts, acting as a trusted advisor and providing exceptional customer service.
- Market Insights and Feedback: Gather market intelligence, competitor information, and customer feedback to provide valuable insights to the sales and marketing teams, contributing to the development of sales strategies, product enhancements, and marketing initiatives.
- Sales Reporting and Administration: Maintain accurate and up-to-date records of sales activities, customer interactions, and sales-related expenses using CRM tools or other designated systems, preparing regular sales reports, forecasts, and other administrative tasks as required.
- Education to degree level or equivalent (Bachelor's degree in business or a related field is a plus)
- Proven experience in field sales or business development, preferably within the drinks industry or related FMCG sectors
- Strong knowledge of the independent retail sector, including understanding customer dynamics, market trends, and competitor landscape
- Excellent communication and interpersonal skills, with the ability to build rapport and establish trust with independent retailers
- Results-oriented mindset with a track record of achieving or exceeding sales targets
- Self-motivated and able to work independently in a field-based role
- Strong organizational skills and ability to prioritize tasks effectively
- Proficiency in using CRM software, MS Office Suite, and other sales-related tools
- Valid driver's license and willingness to travel within the assigned territory
We offer a competitive compensation package, including base salary, bonus scheme, and comprehensive benefits. If you are a driven, experienced professional with a passion for the alcoholic drinks industry and a proven ability to manage retail and cash & carry accounts, we would love to hear from you.
