Global Digital Media Planning Specialist

3 weeks ago


London, Greater London, United Kingdom Group M Worldwide Inc. Full time

About the Role

The Global Digital Media Planning Specialist will be responsible for supporting the creation, technical setup, and execution of digital campaigns. This role is focused on media planning and buying, execution, and reporting.

Responsibilities of the Role

  1. Planning and Analysis:
  • Collaborate with the Manager and Associate Director to determine the required strategic approach for client briefs.
  • Analyse best practice and benchmark data to apply insights to help rationalise media selection.
  • Develop media rationale and plans to present back to clients.
  • Implement the MediaCom planning process.
Optimisation and Performance:
  • Participate in client meetings as required and contribute to presentation production.
  • Identify key risks to delivery and performance against brief and manage remedial programmes.
  • Set up digital campaigns with ad serving and tracking systems.
  • Take ownership of account/campaign delivery.
  • Ensure delivery, optimisation, and reporting of digital media advertising campaigns across all digital channels.
  • Ensure compliance with client-defined service level agreements and performance standards.
Team Management and Quality Assurance:
  • Frequently report into your Digital Manager.
  • Comply with internal quality assurance processes, ensuring client-facing information is proofed prior to submission.

About the Team and Company

This role will be working on EY (Ernst & Young) & Nestle across their global brand and service line multi-market campaigns.

We are a leading communications specialist, with billings of more than US$21 billion (Source: COMvergence, 2021).

Key Skills and Qualifications

  • Digital skills
  • Campaign planning and execution
  • Media planning and buying
  • Reporting

Salary Range

This role comes with an estimated salary range of $80,000 - $110,000 per year, depending on experience.



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