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Customer Communications Specialist
1 month ago
About the Role
We are seeking a skilled Customer Communications Specialist to join our team at TUI. As a key member of our marketing department, you will be responsible for developing and implementing customer contact strategies that drive conversion, upsell, and repeat booking.
Key Responsibilities
- Develop and implement customer marketing campaigns that drive new audience growth, maximise customer relevancy, commercial benefit, and loyalty.
- Champion a consistent look, feel, and sound across all customer communications.
- Manage the CRM budget for direct marketing tools and communication enhancements.
- Champion customer marketing business requirements in all projects and initiatives.
- Review and implement new systems, such as email service providers, to align with business goals.
Requirements
- Proven experience in developing and implementing customer contact strategies that drive conversion, upsell, and repeat booking.
- Demonstrable background producing high-quality customer communications, ideally gained in an agency or marketing department of a consumer-facing brand.
- Experience of systems: MS Office, Cheetahmail, Dreamweaver, and web analytics platforms.
- Committed to putting the customer at the centre of marketing communications.
- Strong manager able to coach and develop a team.
About TUI
We are a leading holiday company that offers a variety of benefits to our employees, including fantastic holiday benefits, health and wellbeing support, and a discretionary bonus scheme.