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Marketing Communications Specialist

2 months ago

Carlisle, Cumbria, United Kingdom University of Cumbria Full time

University of Cumbria: A Catalyst for Economic Well-being

We are a forward-thinking institution, deeply rooted in serving our communities, with people, place, and partnership at our heart. Our strategic plan, 'Towards 2030,' focuses on leveraging our three core assets – People, Place, and Partnerships – to drive economic growth and prosperity for our region, nationally, and internationally.

The University of Cumbria's Marketing Team is responsible for developing and implementing marketing campaigns that showcase our student value proposition through a multi-channel approach. We are seeking a dynamic individual with a degree or equivalent in Marketing or a related field to join our team.

Key Responsibilities:

  • Enhance and manage the University's digital presence by increasing engagement and driving traffic to our postgraduate and international web pages.
  • Lead the creation and development of postgraduate and international prospectuses.
  • Design and implement customer journeys that seamlessly integrate with our CRM system.
  • Collaborate with colleagues to create and curate engaging digital content.
  • Monitor and analyze competitor marketing activities, providing insightful reports.

Join Our Mission

We are committed to attracting and engaging a global audience. If you are a motivated and creative individual with a passion for marketing, we encourage you to apply for this exciting opportunity to contribute to our mission and shape the digital strategy of the University of Cumbria.