Digital and Social Media Executive Lead
4 weeks ago
Emotion is a pioneering, industry-leading agency specialising in place-making, branding, and marketing.
We have over 30 years of experience helping to make the amazing places we work with commercially and socially successful. This involves developing authentic place brands that attract and engage diverse audiences, creating places that bring long-term positive changes to people's lives.
We have branded and marketed some of the UK's most exciting and inspirational residential and commercial destinations.
About UsWe support dynamic development companies, landowners, and pension funds as private-sector clients. We also run inward investment initiatives and place marketing campaigns for local authorities, LEPs, and BIDs, providing brand-driven marketing campaigns, events, and promotions to advance physical development and economic growth.
The TeamOur innovative, creative, and strategic teams across the country bring expertise and enthusiasm to all projects. We pride ourselves on our industry knowledge and the breadth of services we provide for our clients across all channels. Our skills range from brand consultancy, strategy development, campaign creative, and digital and physical delivery – including events and activations.
The London team consists of expert account handlers, designers, strategists, social media, and Place Activation teams. We are a small but effective team of marketers who enjoy our work and socialise outside of office hours, taking full advantage of all that London has to offer.
The RoleThe way we shop has transformed in recent years, and the role of high streets, city centres, and shopping destinations has changed as a result. We create engaging marketing and place activation programmes to ensure that our destinations offer a 360-degree experience beyond a traditional shopping trip.
Our Social Media Executives bridge the gap between the physical and digital experience of our visitors day-in, day-out. They support tenants by advertising in-store events and promotions and our Place Activation Events Coordinators by further promoting onsite activity, charity partnerships, etc.
You will work in the Social Media team managing retail/F&B destination accounts.
Key Responsibilities- Management: Ensuring the team delivers on time, supporting junior members, and helping develop their social media careers.
- Strategy: Developing and owning robust content plans and strategies, constantly looking for new solutions to lead generation, brand awareness, and engagement.
- Content Management: Ideating and working with the social media and content creation teams to create engaging content for digital channels like social media, email, and website.
- Community Management: Engaging in social conversations on behalf of our brands on social media and forging connections creatively.
- Organic Social Media Management: Creating organic content plans for internal and external review and scheduling content on client channels.
- Paid Social Media Management: Working with the team to monitor performance, identify optimisation opportunities across Meta campaigns, and manage paid media budgets.
- Reporting: Leading on digital reporting for clients, monitoring and analysing always-on activity and larger campaigns to report on strategy impact and data insights.
- Consultancy: Positioning yourself as an industry expert, leading client comms for the social media team, and presenting reports and strategies to clients.
- Email Marketing: Collaborating with the creative team to build B2C and B2B mailers for clients in Mailchimp.
- Estimated Salary: £45,000 - £55,000 per annum, depending on experience.
- 4+ years of experience in a social media or digital marketing role.
- Excellent copywriting skills and adaptability to brand tone.
- Strong project management, planning, and organisational skills for autonomous and team-based work.
- Experience with creative briefing processes and working with graphic designers for high-quality digital content.
- Ability to deliver strategy, analysis, and reporting to various clients.
- Enthusiasm for evolving social media trends and the wider digital landscape.
- Paid social media advertising experience is essential.
- TikTok marketing experience beneficial.
- Familiarity with digital marketing tools like Sprout Social, Meta Business Manager, Hootsuite, Google Analytics, and Mailchimp.
- Excellent administration and organisational skills for budget management, spreadsheets, and databases.
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