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Global Brand Marketing Strategist

4 weeks ago

London, Greater London, United Kingdom Edelman Full time

About Edelman

We are a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our team delivers communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders.

Job Summary

We are seeking a proactive and detail-oriented Brand Marketing Manager to join our Global Marketing team. This role will help proactively market and promote exciting new growth ventures and areas of innovation for the firm via public relations, strategic partnerships, executive positioning, and creative storytelling.

Key Responsibilities:

  1. Support the SVP of Marketing in development and maintenance of overarching brand marketing strategy for Edelman, including liaising with global stakeholders as well as regional leadership to localize strategy as it pertains to in-market goals.
  2. Provide support on tentpole strategy and implementation for key industry moments includes Cannes Lions Festival of Creativity, SXSW, and Advertising Week.
  3. Lead on key operational workstreams supporting major marketing initiatives and campaigns, including project management, stakeholder management, and reporting.
  4. Develop and maintain editorial calendars for media, speaking, and external engagements as well as media lists across key growth priorities.
  5. Support on the development of pitch materials and media lists, conducting media and conference programming outreach on a regular basis.
  6. Play a key role in vetting inbound media and speaking requests, providing strategic recommendations based on business priorities and objectives.
  7. Support the SVP of Marketing on editing and writing op-ed style content for external publication.
  8. Track lead generation and analyze performance data to identify trends, insights, and opportunities for continuous improvement and optimization.

Estimated Salary Range: $80,000 - $110,000 per year

Requirements:

  • Strong communication and media skills including pitch writing, reporter research and relationships, database management, media monitoring and tracking.
  • Creative thinking to uncover potential story angles, along with innovative marketing and communications tactics.
  • Demonstrable project management skills and an innate capacity for organization.
  • Ability to work collaboratively across all functions, levels, and teams, liaising internally with appropriate regional and specialty team members across the business to ensure projects reach the finish line.
  • Ability to use own initiative whilst working to tight deadlines in a demanding environment.
  • Excellent written and oral communication skills with strong attention to detail.
  • Excellent Microsoft Office skills including Teams.