Global Brand Strategist

6 days ago

London, Greater London, United Kingdom VML Full time

VML is a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration.

This role sits in a small centralized team designed to service a global client and enhance creative quality, strategic thinking, and innovation across all network partner agencies. Our team operates independently from individual agencies within the WPP Network and is positioned to move upstream, collaborating as an extension of the client, and downstream into the agency network to oversee, co-author, and develop solutions to client business problems and meet commercial and marketing objectives.

We blend the scale and efficiency of a centralized operation with the agility and local knowledge/specialisms of individual agencies, enhancing their ability to deliver impactful campaigns for a top 5 WPP global client.

The Senior Brand Strategist will be responsible for generating a broad range of strategic output from brand strategy, campaign, and creative strategy through to CRM, digital advertising, content, social, OOH campaigns, and packaging.

To drive ground-breaking consumer insight for the brand.

To nurture outstanding creative work.

To help navigate creative work through complex client processes.

To bring global FMCG expertise.

Act as a focal point of all WPP partner agencies in the development of strategic thinking for the brand as well as activation and communication campaigns.

Establish a firm understanding of culture, category, consumer, and competitor dynamics to help the client define the long-term vision and strategy for the brand, ensuring effective creative solutions that deliver on key business objectives and challenges.

Work with the client teams to build robust Propositions that deliver innovative creative, communication, and activation solutions to achieve competitive advantage and drive strong business results.

Develop potent creative strategies that power big ideas that can work across the consumer decision journey to achieve business, brand, and marketing objectives.

Lead the strategic conversation with specialist agencies from all disciplines to drive insight generation, positioning, portfolio strategy, proposition development, brand identity creation, naming, and 360 touch-point design.

Coordinate all aspects of strategic thinking, from high-level brand strategy to packaging design, to create transformative, multi-channel customer experiences.

Ensure all WPP partners are fully abreast of the strategic brand architecture to ensure consistency of thinking across all creative output.

Be the guardian of commercial, market, brand, and consumer insights on the brand and generously share this knowledge across the agency planning community.

Prepare and facilitate planning sessions and strategy workshops with key strategic partners.

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