Visual Branding Strategist

1 month ago

London, Greater London, United Kingdom Waldencast Full time

Company Overview:

We are a pioneering beauty company, Waldencast, dedicated to scaling innovative brands and fostering creativity in the industry. With a focus on artistry and commerce, we provide unparalleled access to global retailers, driving economies of scale and entrepreneurship.

About the Role:

We seek an accomplished Visual Branding Strategist to lead our visual aesthetic and drive creative development across all consumer touchpoints. This is a unique opportunity to make a significant impact on our marketing initiatives and influence our brand's narrative.

Key Responsibilities:

  • Develop and produce marketing campaign assets, social graphics, and ad units for new launches and monthly animations.
  • Design sales and marketing seasonal templates, invites, and presentations.
  • Conceptualize 360 campaign execution and facilitate pre-production and presentations to stakeholders.
  • Manage and direct packshot photography for launches and evergreen content, including post-production and asset management.
  • Design and edit paid and organic social content, including GIFs, motion graphics, and short-form video.
  • Collaborate with the Social Media Manager to produce high-quality content and campaigns consistent with other touchpoints.
  • Design and update in-store displays and visuals in collaboration with Commercial/Marketing.
  • Design 2D retailer-facing communications and printed brand collateral.
  • Work closely with NPD on packaging artwork.
  • Supervise part-time freelancers and collaborate with design agencies to maximize efficiency and creativity in the design process.

Requirements:

  • Bachelor's Degree in Graphic Design, Visual Arts, or a related field.
  • 4-6 years of experience in graphic design, preferably within the beauty, consumer, or luxury industry either in a design agency or in-house experience.
  • Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, and Bridge).
  • Experience with web and app design tools, including Figma, Sketch, or Adobe XD.
  • Strong portfolio showcasing your design capabilities and previous work in brand development.
  • Elevated typographical instinct and approach with a keen eye for detail.
  • Knowledge of best practices for image optimization, color profiles, and video formats.
  • A keen eye for detail and a passion for staying updated on design trends and best practices.
  • Experience with motion graphics and After Effects a plus.
  • Knowledge of Shopify and HTML/CSS is a plus.
  • Excellent communication skills and ability to work collaboratively in a fast-paced environment.
  • Strong planning, tracking, and organizing skills.

Salary and Benefits:

  • This role comes with a competitive salary package of £60,000 - £80,000 per annum, depending on experience.
  • Bonus based on meeting/surpassing agreed-upon KPIs.
  • 28 Days PTO.
  • Medical Insurance.
  • Complimentary products.

About Waldencast:

We recognize that success in beauty requires focused expertise, combining art and commerce at a level of complexity unmatched in any other CPG category. Our strength lies in spotting, nurturing, and scaling the next generation of beauty and wellness brands.

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