Visual Identity Strategist

1 month ago


London, Greater London, United Kingdom Internetwork Expert Full time

Seraphine, a global leader in maternity and nursing wear, seeks an exceptional Visual Identity Strategist to lead our campaign asset strategy across various channels. This is a unique opportunity to make a significant impact on our brand's visual identity and shape our customer's experience across multiple touchpoints.

We value innovation, excellence, and diverse perspectives, fostering a culture of go-getters who push boundaries every day. As a Visual Identity Strategist, you will be responsible for leading the development and execution of our campaign asset strategy, overseeing a wide range of design projects, including e-commerce assets, performance marketing, brand identity, typography strategy, video ads, email campaigns, on-site product assets, direct mail print strategy, packaging, in-store collateral, partnership and wholesale digital assets, and localized homepages across e-commerce platforms.

Key Responsibilities:
  • Develop and lead the overall strategy for campaign assets across various channels, ensuring alignment with brand objectives and target audience preferences.
  • Create visually appealing and conversion-focused assets for e-commerce platforms, including website banners, product imagery, and promotional materials.
  • Collaborate with the performance marketing team to create compelling visuals for digital advertising campaigns.
  • Maintain and evolve the brand's visual identity, ensuring consistency across all design deliverables and channels.
  • Develop and implement a cohesive typography strategy that aligns with the brand's tone.
  • Design engaging email campaigns that effectively communicate fashion trends and product functionality.
  • Develop innovative on-site product assets that enhance the customer experience.
  • Lead the design and execution of impactful direct mail print materials.
  • Collaborate with cross-functional teams to design visually appealing packaging solutions.
  • Create engaging designs for in-store collateral.
  • Collaborate with partnerships and wholesale teams to create effective digital assets.
  • Design and customize localized homepages for different markets.

As a successful candidate, you will have extensive experience in graphic design, with a focus on fashion and lifestyle brands. Your strong portfolio will demonstrate a deep understanding of campaign asset creation. You will be proficient in design software, such as Adobe Creative Suite and video editing software. A solid understanding of typography, colour theory, and layout design principles is essential. Strong project management skills and the ability to handle multiple projects simultaneously are also required.

We offer a competitive salary of £60,000 per annum, plus benefits, including annual leave entitlement – 25 days FTE paid holiday + any bank/public holidays, Birthday Leave – Paid day off for birthday, Early finish Friday – Early finish on Fridays at 3pm, Staff discount – 50% off on full-price & 20% on sale items, Life Assurance – Insured for a lump sum benefit of 4 x their basic annual salary, Auto-enrolment Pension Scheme – 5% Employee and 3% Employer contribution.



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