Conversion Optimisation Lead

2 weeks ago

Manchester, United Kingdom Nigel Wright Recruitment Full time
Job Description

CRO Manager

This rapidly expanding Ecommerce business is seeking a Conversion Optimisation Manager to join their growing digital team. The ideal candidate will combine knowledge of conversion optimisation strategies, tools, technologies, data, and best practice to design website optimisation and conversion strategies, ensuring a frictionless and first-class shopping experience.

Key Responsibilities:

Lead the strategic direction of site conversion optimisation and UX, collaborating with internal teams to deliver best-in-class customer and sales journeys.

Discover and deliver enhancements to the purchase funnel, navigation, categories, product pages, creative, content, and layout to maximise conversion, improve UX, and minimise dropout/bounce rates.

Use data and research to design and deliver the optimisation and experimentation roadmap.

Work with the design team to deliver workflows and wireframes for new or existing functionality or journeys.

Play an active role in new business initiatives and projects, offering guidance and best practice in how to test concepts quickly and accurately.

Apply governance across CRO initiatives and support the embedding of robust testing and change pipeline processes.

Manage 3rd party relationships and experimentation budget.

Assist with UAT to ensure that products/features meet requirements across various user journey personas.

Requirements:

Demonstrable experience in delivering CRO programmes for large ecommerce websites.

Excellent analytical, problem-solving, and communication skills with a passion for data and commercial benefits.

Knowledge of AB/multivariant testing tools, session replay, research techniques, and experience with Dynamic Yield.

Able to compile and write reports and presentations that clearly communicate concise insights, recommendations, and strategies.

High attention to detail and quality of work.

The role offers hybrid working and requires occasional travel to the office in central Manchester.

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