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Marketing Data Analyst

2 months ago

Liverpool, Liverpool, United Kingdom Searchability® Full time
About Searchability

Searchability is a well-established organization in the professional education and training sector, specializing in high-quality programs and expert guidance. Our focus is on innovation and excellence, providing a supportive and dynamic environment that encourages personal and professional growth.

Our Benefits
  • Flexible Working Arrangements
  • Generous Holiday Allowance and Bank Holidays
  • Company Pension Scheme
  • Enhanced Development and Training Program
  • Collaborative and Inclusive Working Environment
  • Free Training Program
  • And More
Job Summary

We are seeking a skilled Marketing Data Analyst to join our team. The ideal candidate will leverage their analytical abilities to uncover key insights, correlations, and trends, working closely with team members and engaging with stakeholders to support our goals.

Key Responsibilities
  • Data Analysis: Analyze data from various internal and external sources to inform business decisions.
  • Reporting and Insights: Improve and streamline reporting systems, suggesting enhancements as needed, and provide valuable insights and ad hoc analysis for stakeholders.
  • Customer and Campaign Performance: Create reports on customer and campaign performance to inform marketing strategies.
  • Data Management: Oversee data extraction, analysis, and dashboard creation using GA4, BigQuery, and Looker.
  • SEO and Keyword Research: Monitor website performance with Google Analytics and SEO tools, and conduct keyword research to identify trends and optimize strategies.
Requirements
  • Advanced Excel Skills
  • Experience with GA4, BigQuery, and Looker Studio
  • Excellent Communication Skills
  • Background in Marketing Analytics
Key Skills

Data Analytics, Marketing Analytics, Google Analytics, GA4, BigQuery, Stakeholder Management, Customer Analytics