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Audience Development Strategist

2 months ago

London, Greater London, United Kingdom The Wall Street Journal Full time
Job Title: Audience Strategist

About the Role:

The Wall Street Journal is seeking a highly skilled Audience Strategist to join our team in London. As an Audience Strategist, you will play a critical role in helping us define and execute our audience strategy, with a focus on international news.

Key Responsibilities:

  • Work closely with the editorial leadership team to develop audience strategy, focusing on engaging subscribers and reaching new audiences.
  • Champion the use of data and analytics in the newsroom, translating data into actionable insights and preparing statistical reports.
  • Lead training on digital best practices and how to use data to inform coverage decisions.
  • Identify and address opportunities across departments, including coverage, audiences, operations, product, and marketing.
  • Participate in news meetings to help shape stories that meet the needs of our audiences.
  • Work closely with our social and SEO team to monitor topics of interest and help editors plan coverage accordingly.
  • Shape the format of our journalism to tell stories in the most impactful way, using text, live journalism, visuals, video, and podcasts.
  • Regularly share audience learnings with the broader newsroom.

Requirements:

  • 7+ years of digital newsroom experience, including some combination of newsroom strategy, editing, production, or digital project management.
  • Strong analytical skills, including the ability to find insights from data and deliver a plan to address the findings.
  • Data skills and experience using tools for web analytics, with optional experience with SQL, Python, or other data-analysis languages.
  • A strong understanding of and interest in the competitive landscape for digital news media.
  • A track record of developing strong and trusting relationships, collaborating, and building consensus.
  • Ability to communicate clearly, concisely, and persuasively in writing and in person.
  • Comfortable taking the initiative to surface challenges and opportunities and developing and acting on solutions.

What We Offer:

The Wall Street Journal offers a dynamic and fast-paced work environment, with opportunities for professional growth and development. We are an equal opportunity employer and welcome applications from diverse candidates.