Analytics and Media Optimisation Lead

2 weeks ago

London, Greater London, United Kingdom ENGINEERINGUK Full time

We are looking for a talented Analytics and Media Optimisation Lead to join our Advanced Analytics team in London. As a key member of the team, you will be responsible for delivering incremental client impact through effective analytics and applied data science solutions.

Job Responsibilities

The ideal candidate will have a deep understanding of the marketing funnel and how it relates to KPIs and optimisation and planning processes. You will be responsible for developing new proof-of-concept (POC) advanced analytics and data science capabilities to address new client/agency challenges, and scaled global tools from local innovation.

This will include:

  • Advanced Audience Analytics - advanced analysis of various granular data sets to understand consumer behaviour using a variety of future-facing data connectivity techniques.
  • Activation Algorithms - algorithms leveraging machine learning to support the optimisation of campaign activation using contextual factors.
  • Planning Suite - Omni platform makes a dynamic optimisation tool available for 100+ markets across the world, enabling planners to define budgets based on any client campaign brief.

You will work closely with analysts to uphold the standards of delivery and meet important milestones, ensuring that we are best in class for a specific client project. You will also deliver analyses, formulate narrative and takeaways across variety of solutions, and effectively communicate marketing science/data science concepts and results to both internal and client teams.

Requirements

We are looking for someone with a minimum of two years' experience in a media agency or an internal marketing analytics team or equivalent. You should have working experience with R, Eviews, or VBA Excel, and be familiar with Google suite of advertising tools. The ideal candidate will be self-starting and not afraid to ask questions or ask for help.

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