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Digital Marketing Strategist

2 months ago

Aberdeen, Aberdeen City, United Kingdom Major Recruitment Aberdeen Full time
Digital Marketing Specialist

We are seeking a highly skilled Digital Marketing Specialist to play a key role in developing and implementing our digital marketing strategy.

Key Responsibilities
  • Develop and execute digital marketing campaigns across multiple channels, including website and social media.
  • Collaborate with internal stakeholders to develop and optimise digital marketing materials.
  • Manage and optimise the company's social media presence, including content scheduling, audience engagement and performance tracking.
  • Conduct market research and stay up-to-date with digital marketing trends and best practices.
  • Monitor and analyse campaign performance using data analytics tools and provide actionable insights and recommendations.
  • Support the development and maintenance of the company website, ensuring content is fresh and relevant.
  • Sourcing and creating a consistent range of engaging and business/industry-relatable social media and website content.
  • Ensure social media campaigns are integrated into the company's website and internal company communications as relevant.
  • Support the development and implementation of SEO strategies to improve organic search rankings and drive website traffic.

Requirements:

  • Proven experience in digital marketing and campaign management.
  • Strong understanding of social media platforms and their capabilities.
  • Excellent communication and project management skills.
  • Ability to work independently and as part of a team.
  • Strong analytical and problem-solving skills.