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Senior Sports Partnership Manager
2 months ago
The purpose of this role is to collaborate with the Sports Partnerships Manager and wider Partnerships team to support JD's Sports sponsorship activity, focusing on our commercial football agreements. The role involves augmenting specific partner activation calendars and executing plans around key activity across all JD and partner channels, ensuring that all marketing rights are utilised effectively and commercial opportunities are maximised.
Key Responsibilities:- Ownership of specific activation calendars to maximise Sports Sponsorships with a particular focus on commercial football partnerships.
- Continuously develop and refine partnership activation strategies through reviewing of our partnerships' impact.
- Regular liaison with partners to identify key stories and opportunities to create activity that will help raise the profile of our partnerships.
- Ensure relevant content is being produced for use on JD platforms, JD social media, and all sponsor platforms with product relevance where possible.
- Work collaboratively across internal departments and stakeholders for partner approvals and alignment of programmes and initiatives, including with the retail marketing and activation teams.
- Work with the JD Social and wider multi-Channel Teams on developing activity, competitions, and strategies that further promote partnership activity.
- Work with retail and the JD Marketing Team to identify opportunities for events and activations instore with a focus on local community engagement.
- Work with the relevant parties, including buying and merchandising, to assist in relevant product being seeded to the sponsored asset where relevant.
- Assist in activating photoshoots and relevant campaign imagery for sponsored assets alongside the creative team.
- Work with the wider multi-channel team to ensure awareness of all other partnership activity is pushed through key channels and any opportunities for sponsored assets to assist in other campaigns are identified.
- Carry out strategies and campaign ideas that will help improve association and sales potentials through the use of our partnerships.
- Work with the PR team and agencies where relevant to execute opportunities for press coverage/access of our sponsored assets.
- Report back on all sponsorship activity and competitions to show the benefits and coverage obtained, including commercial results where relevant.
- Continually monitor relevant competitors and inspiration sources to report to the wider team.
- Full and Clean Driving License
- Excellent knowledge of Sports (primarily football) is key.
- Experience of planning and activating partnership agreements is preferred.
- Wider sporting knowledge of other sports is also advantageous.
- Strong presentation skills and attention to detail.
- Excellent verbal and written communication skills.
- Ability to work as part of a growing team in a fast-moving environment.
- A willingness to learn new skills.
- A willingness to work out of hours and travel where necessary.
- Prior experience of working in Sports Marketing or Sports Marketing agencies is preferred but not essential.
JD Sports is a leading omnichannel retailer of Sports Fashion, Street and Premium Fashion, Outdoors and Gyms with over 60,000 colleagues across 3,400 stores in over 30 markets around the world.
We are an equal opportunities employer who embraces and values differences. We recognise the importance of an inclusive workplace culture in which everyone can thrive, irrespective of their background or identity.
To be a part of this successful and continuously growing company, you will have the desire to ingrain our strategic goals of being a people-first, a digital leader, and customer-focused organisation which provides operational excellence and is continuous with identifying new areas of growth into our day-to-day.
We know our employees work tirelessly to make JD Sports the success it is today, and in turn, we offer them some amazing benefits:
- Incremental Holiday Allowance
- Staff Discount on qualifying purchases across Group retail stores and online
- Exclusive Colleague Bike Discount scheme
- Discounted Gym membership
- Personal development opportunities to learn and develop at work
- Access to Apprenticeships and accredited qualifications
