Data Driven Consumer Insights Specialist
5 days ago
We are seeking a highly skilled Data Driven Consumer Insights Specialist to join our team at The LEGO Group. As a key member of our Consumer & Shopper Engagement (CSE) department, you will play a crucial role in helping us make informed business decisions by providing actionable insights from consumer data.
About the RoleThis is a fantastic opportunity for an analytical and communication-focused individual who is passionate about delivering data-driven stories that drive business growth. Your primary responsibility will be to leverage advanced data analytics, modelling, and visualisation skills to synthesise insights from various data sources.
Key Responsibilities- Drive communication of consumer voices through provision of survey and contact analysis, ensuring seamless alignment with CSE, Digital Consumer Engagement (DCE), and the LEGO Group.
- Review consumer survey data, including voice and text comments, and create insightful trend reporting that addresses key business areas.
- Develop and produce Product Team reporting focused on solving issues and supporting improvement initiatives, using CSE contact data in conjunction with other data sources.
- Analyse performance from a well-rounded perspective, transforming raw data into measurable insights using Quant and Qual platforms across all CSE channels/consumer touchpoints.
- Present results of analytical initiatives and insight activities to partners, highlighting key findings and recommendations.
To succeed in this role, you will need:
- Advanced data analytics, modelling, and visualisation skills, including experience with Power BI or Tableau, and the ability to deliver presentations remotely.
- Proven experience in delivering consumer-focussed deep-dive reports with strong storytelling narratives that motivate change.
- Ability to utilise various data sources to synthesise insights and drive strategic decision-making.
- Excellent communication and partner management skills, including proactively defining questions, scope, and delivery.
- Able to work both independently and in close collaboration with cross-functional project teams.
As a Data Driven Consumer Insights Specialist at The LEGO Group, you can expect:
- A competitive salary: £55,000 - £65,000 per annum.
- Enhanced paid leave options for important times.
- All colleagues covered by life and disability insurance.
- Access to the Headspace App and wellbeing initiatives.
- A generous colleague discount.
- A bonus scheme based on company performance.
- A hybrid work policy with an average of 3 days per week in the office.
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